Sample News
What
is Your News? Absolutely anything which can call
attention to your Company.
Research
it. Then announce it.
Here are some sample news subjects:
-
New
technology which gives a competitive edge.
-
Major
achievements in products/services/markets.
-
Changes
in companys size, corporate structure, revenue,
sales and number of employees, location, headquarters,
offices/plants.
-
Tangible/intangible
ways the public benefits from new products, services.
-
Technology
introduced for easier operation, lower cost, added
product life.
-
Commemorate
a business anniversary; make activities newsworthy.
-
How
company compares to others in industry in revenues,
sales, number of employees and other benchmarks.
-
Changes
in corporate identity, logo, advertising campaigns,
ad/marketing agencies.
-
Layoffs;
must be part of crisis management plan.
-
New
promotions, new hires, new partnerships, new anything.
-
Changes
in service categories such as marketing communications,
litigation, training.
-
New
product introduction.
-
Geographic,
demographic and psychographic characteristics
of prospective customers.
-
Announcements
of new business-to-business and/or consumer segments
served.
-
Increase
(decrease) in the percent of a market, based on
revenues.
-
Milestones:
Years in business, marking the one-millionth customer
or product.
-
New
technological capabilities.
-
Percent
growth: Increase in revenues from the previous
year.
-
Total
revenue generated, annual report, stock market
information.
-
Special
Events: List of planned activities to commemorate
a special occasion (Social gatherings, displays,
presentations, contests, celebrity appearances,
etc.).
-
Most
marketable features of the new product and/or
service.
-
Editorials
commentary on political programs, social activities,
events which will affect the business.
-
Reflective
comments for bylined feature articles: how and
why customers, clients will benefit from the action,
service, etc..
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