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Everyone in business who wants to be more successful should take advantage of the value of Public Relations. WHAT IS PUBLIC RELATIONS? Public Relations is the creation of goodwill and credibility. It is a way of increasing the climate of belief. It is a marketing strategy to gain acceptance and support for a company's goods and services. It is publicity, sponsorships, special events, customized promotions, speaking engagements, and newsletters. Public Relations is anything imaginable which produces the desired results. Publicity, a form of PR, is a way of raising awareness through news or feature stories in the media. Studies have shown that editorial space is 3.5 times more believable than paid advertising. WHEN DO WE NEED IT? Public Relations plans are made at the time a business is launched. It's never too late to stimulate more demand for a product or service, to polish an image, or to create better understanding. WHERE DOES PR WORK? Public Relations is effective when it reaches an untapped market and motivates that market to take action. WHY DO WE NEED IT? Public Relations can enhance the achievement of specific business goals. It can boost sales, improve business, increase client base. It makes potential customers aware of the benefits they will receive. HOW DOES IT WORK? Public Relations is often difficult to measure. But it can be extremely successful when the message, identity or image desired in the marketplace is carefully defined and reinforced with uniform consistency.
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